Something electric is coming to the world of audio play! We are beyond thrilled to announce a brand-new partnership with The Pokémon Company International to bring the vast, wonder-filled world of Pokémon to your Toniebox.
For years, tonies® has helped children trade screen time for imaginative play. Now, we’re taking that mission to the Kanto region.
Whether your little one is a seasoned Trainer or just starting their journey, our upcoming collection is designed to spark joy, curiosity, and a love for storytelling.
A Special Edition: The Lightning Yellow Toniebox 2
Dressed in a vibrant, "Lightning Yellow" inspired by the iconic Pikachu, the special edition Toniebox 2 is more than just a music player; it’s a collector’s piece.
As tonies® CEO Tobias Wann puts it: “Our iconic Toniebox is instantly recognizable by kids – and so is Pikachu. To celebrate our partnership with Pokémon, we are thrilled to bring both together.”
The Toniebox 2 continues our commitment to durable, snuggable, and tumble-proof design, but with a fresh aesthetic that stands out on any bookshelf. It’s the perfect home for the new adventures we have in store.
Meet the First Four Pokémon Tonies
A special edition box deserves special friends. We are introducing four of the most beloved Pokémon as Pokémon Tonies. Each figure is hand-painted and ready to lead your child through audio-first adventures.
Pikachu: The world’s favorite Electric-type Pokémon is ready to spark some fun with stories that emphasize friendship and bravery.
Bulbasaur: Perfect for nature lovers, Bulbasaur’s adventures will take listeners through lush forests and sunny meadows.
Why Audio Play is a "Super Effective" Way to Learn
At tonies®, we don't just care about fun; we care about development. Audio-first entertainment is a powerful tool for early childhood literacy. When children listen to stories without a screen, they engage in active listening.
Research has shown that listening to audiobooks and stories can significantly improve a child's vocabulary and reading comprehension. By following the journeys of these Pokémon Tonies, children are encouraged to visualize the action in their own "mind's eye," which fosters deep creative thinking.
Parent Tip: Use the new Pokémon Tonies as a bridge to "wind-down" time. The excitement of the characters keeps them engaged, while the screen-free format helps their nervous system relax before bed.
Global Adventures
The Pokémon universe is famous for its sense of discovery, and we’ve infused these audio stories with the same spirit. These aren't just retellings; they are immersive experiences that bring the sounds of the Pokémon world to life. From the rustle of tall grass to the distinctive calls of your favorite creatures, the audio engineering is designed to be a feast for the ears.
This partnership represents a major milestone in bringing world-class storytelling to our community. We know families have been asking for this for a long time, and we can’t wait to see these yellow boxes in homes across the globe.
Get Ready!
The arrival of Pokémon Tonies and the Lightning Yellow Toniebox 2 marks a new chapter for Tonies. By combining the legendary characters of the Pokémon world with our intuitive, child-led play system, we’re expanding our magic of screen-free storytelling.